E-Commerce & Partnerships HeadHeading the E-commerce and partnership division of AltVibes, Ms. Saori Itakura strongly believes that ‘Pleasure in the job puts perfection in the work’. Working as a digital warrior for the brand, Saori’s role is to bring alive AltVibes’ market stores on third-party e-commerce platforms including Amazon, Flipkart and others to increase brand visibility and revenues. Her marketing strategies for the brand revolve around aligning the business objectives with dynamic industry trends.Saori completed her Bachelor’s degree in International Economics from Senshu University. Her certification in Social Entrepreneurship equipped her with comprehensive information about sales and marketing. She ventured into her own company, Yui Creative Pvt. Ltd. which offers end-to-end business consultancy services.She started working with AltVibes from 2020 with a passion to develop a platform that offers varied brand and product choices. With her expertise in the field, she developed brand awareness-oriented marketing strategies that optimized the product ranking, increasing the sales by about 18%. Saori strongly believes in contributing towards the social welfare of the society by creating successful businesses that not only provide the end consumer with quality products through quality service but also that generate employment and give back to the society once profitable.