Malika heads the business operations at Dozo Services- the parent company of AltVibes. As a cornerstone of AltVibes’ business activities, Malika shuffles multiple hats as a retail manager, visual merchandiser, policy designer, and even a developer of technical solutions. Malika’s expertise in formulating effective business strategies- from product placement to price and offerings- has given AltVibes its unique digital architecture and design.On the academic front, Malika is an MBA holder in Retail and Visual Merchandising that she pursued right after completing her bachelor’s in fashion designing. Malika’s fascination for retail management stems from her early ambitions of establishing her apparel store one day. However, her razor-sharp skills in retail marketing and product assortment led her to work with some renowned organizations like the Future Group and V-Mart Retail, to name a few.During her professional journey, Malika has assisted brands with inventory management, planning product offers, festive collections, promotional schemes, and display units across several stores and public outlets. More so, her compelling product display abilities breathe freshness and glamor into stores- engaging customers proactively. Malika’s strong sense of product performance and customer preferences has brought her accolades for a recent kitchen setup for Big Bazaar. A retail leader- Malika has been one of the central enablers in improving customer engagement, boosting sales, and enhancing a brand’s presence both online and offline.With AltVibes, Malika envisions an eCommerce ecosystem that “gives back as much to the society as it takes from it.” Malika is determined to rope in hundreds of local and global lifestyle brands to be associated with AltVibes while offering a curated shopping experience to the community.